What I'm learning by building.
AI agents and automation that do real work, fast custom websites, and the products I ship along the way.
Hostbrain: an AI booking agent so hosts keep their margin
Why we built Hostbrain — an AI agent that answers guests on your own website and closes direct bookings, paid only when a booking is confirmed.
Read →What a small-business website actually needs (and what it doesn't)
A practical checklist from the sites I build for local businesses — the things that bring customers, and the things you can safely skip.
Read →Start with the boring task: how to pick your first automation
A simple way to find the automation that pays off first — and the mistakes that make most automation projects quietly die.
Read →AI agents that do real work (not just chat)
What an AI agent actually is, where it earns its keep in a small business, and why the best ones still ask a human before they hit send.
Read →Why I left WordPress for Astro
WordPress built half the web. For most of the small-business sites I build today, a fast custom Astro site is simply the better tool — here's why.
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